Packaging transparency is becoming more and more popular. This is because people like to see what’s inside the packaging. Transparency gives them a feel for what they’re getting, and what’s inside.
This showcases the items prior to unboxing, and it can be really fun to gain customer trust and bolster excitement.
Fashion, toys, even handmade goods, are all some of the big companies that use these transparent items and packaging. Here, we’ll go over some of the features, advantages, and what you should consider before going the transparent route.
The features of Transparent Packaging
Transparent packaging allows you to see inside to check out the item. Customers get excited when they get a new item and get to look inside. It also allows people to see that the item is as depicted online, which also builds trust and loyalty.
Most of the time, transparent packaging uses plastic, but with sustainability as a main consideration, there’s now clear plastic alternatives that are being used.
Reinforced glass-like films are also used if you can’t just the entire item. There’s also sustainable lids, which are put over the top, giving you a look at what’s inside while also caring for the planet.
Some features that many people consider when they’re designing and making this, is to maintain the visibility while preventing tampering. Security considerations are all too common, as many people want to make sure that they’re getting a high-quality item, but also one that hasn’t been messed with.
The Advantages for customers and Brands
This type of packaging gives customers a preview of what’s to come, bolstering excitement. Customers are more satisfied too when they get an item and it looks just as they expected.
It also simplifies the storage and identification of items during the transit process. When it’s transparent, delivery companies can see right away the item that’s inside. They can pick it out from storage, and then make sure that it’s shipped correctly to customers.
So yes, there is an advantage to making the packaging see-through so that people see what’s inside.
The Challenges and Solutions
Besides the obvious security concerns, there are the environmental considerations too.
Many times, the visibility that the product has does put it at risk for tampering. The best way to do this is to also incorporate tamper-evident seals for the item. If it has been messed with, customers can know and get a return. Security closures also may help with prevention of theft and tampering.
There’s also the eco friendliness of this type of packaging. While plastic is the most common type of transparent packaging, it is not sustainable. Many companies turn to various recyclable or biodegradable transparent solutions, in order to make sure that the packaging stays in the manner that it should be. With these concerns in place, it’s imperative, and can really make it so that you’re able to have protective packaging on all fronts.
The trends
Right now, we’re about to see more and more solutions that come with this. we’ll probably see more plant-based packaging with innovations in clear, plant-based, and flexible packaging. This is because in a lot of cases, this type of packaging provides the customers with all they need, while also not being bad for the environment.
There may also be more AR-enhanced packaging with some interactive displays included in this. While there are some “try me” notes on packaging, there might be a sign of more interactivity, which will definitely enhance and build the customer experience, making it even better for all sorts of customers on all fronts.
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